Allgäu GmbH is responsible for tourism and location management in the Allgäu and initiates marketing for all areas as well as the management of the Allgäu brand. It also aims to achieve close cooperation with other groups and stakeholders. The main tasks are divided into the three areas of tourism management, location management (regional & conversion management) and brand management. These focal points result in various projects and the business areas of cycling, hiking, winter, health and cities with corresponding lead products.